Work Uniform Blog

How to Transform Employees & Customers into a Branding Engine

Mark Stedman - Friday May 19, 2017
How to Transform Employees & Customers into a Branding Engine

What is one of the most cost-effective forms of advertising that can also serve as recognition for employees and giveaways for customers and prospects? Branded image apparel. Here’s how.

Networking

When we wear image apparel, we’ve noticed something interesting: whoever we meet, their eyes are drawn almost immediately to our logo on our shirt or jacket. They may say that they’ve never heard of us and ask what do we do, or they often mention that they’ve seen one of our bright orange trucks (also an effective branding tool). This is an excellent way to start a conversation, especially if you’re in sales.

The Cheapest form of Advertising

Companies spend tens of thousands on advertising every year in publications, online and elsewhere but often neglect to do the one thing where they can have the most exposure: outfit their customer-facing employees, and even non-customer facing, in logoed apparel. One of our employees often wears a t-shirt with our logo to the gym and has gotten business as a result after meeting people and being asked what Roscoe does.

Tradeshows & Giveaways

Image apparel is a necessity at tradeshows but is also a fun thing to give away to employees at company picnics, teambuilding outings and at other events. And everyone loves free things: your customers and prospects will often wear a shirt you give them for years, and think about how many people will see them wearing that shirt. The same goes for hats and especially jackets.

Recognition

Giving image apparel to employees will bring a smile to someone’s face that cheers them on for achieving a goal or a job well done. People like cash but will forget it. Image Apparel is more thoughtful, builds team spirit and inspires employees to “take pride” in their organization.

Get 15% Off Your First Order

Roscoe offers a wide variety of image apparel items that fit any budget so that you can take advantage of its full advertising and branding value. Our image apparel service also offers the same quality, attention to detail and personalized service as our work uniform rentals, custom mat service and restroom supply facility services.

Request a catalog today and get 15% off of your first image apparel order